When was the last time you opened Facebook or Instagram and didn’t see a trending video that captured your attention? Can’t remember?
The reason is that videos have taken over social media channels and are one of the most important forms of digital marketing for businesses. These videos target young audiences and deliver amazing results.
Social media is constantly transforming and has become an increasingly important means of publicity.
Brands have been able to reach new audiences and convert leads into sales through short videos that have gone viral due to their popularity on social media platforms such as Facebook and Instagram.
If you want to achieve a competitive edge in your business and demonstrate brand creativity and compassion, you must use the video marketing strategy on your official social media channels.
Before we discuss how videos can change your business marketing game on social media, let us see how important videos are today:
According to a popular survey, 62% of businesses determine the success of video marketing based on shares, likes, and comments.
87% of businesses claim that video marketing has helped them increase traffic and 94% of them claim that videos have helped them spread awareness and understanding of their products/services.
86% claim that they have generated more leads because of video marketing on social media, and 81% say that it has helped them enhance sales volume.
So, with all the marketers making such claims, there is no reason for your business not to indulge in robust video marketing strategies to reach the pinnacle of success.
How Important Is Video Content To Social Media?
Video posting on social media is all about garnering popularity and attention. Competition is fierce, and all brands strive to create content that grabs their audience’s attention.
Videos can hold the viewer’s attention for longer, and social media algorithms make it more likely that the video will be seen by more viewers. Here are some reasons why video marketing works better on social media channels:
1. Brand Exposure
Brand awareness video redefines your digital marketing strategy. You can create decent videos to promote your brand with minimal requirements and low cost.
You can create a two-minute video on products, how-to guides, or even live videos and drive awareness and build trust with your audience. Social media videos generate 1200% more shares than text and images combined.
Video engages audiences, showcases your brand, and spreads like wildfire. Videos are a great way to get your brand seen by as many people as possible.
You can post videos with your logo watermark to establish your brand identity and promote customer loyalty and trust. So, don’t stay behind and get the most out of your social media video marketing techniques.
2. Get People’s Attention
Videos are much easier to understand than long texts and can capture your audience’s attention with a concise description.
Make sure you describe the intent of your videos at the beginning of the video so that the consumer does not have the option of scrolling away. A concise and beautifully-presented video can grab your audience’s attention in the first few seconds.
3. All About Storytelling
Now you can use videos to tell stories about your business and sell products. Videos help you structure your communications as stories create an emotional connection that can dramatically impact customer retention.
This also helps you to blend your storyline with fun and informative content, making consumers much more likely to spend hours looking at your brand.
4. Drive Conversions
Creating videos for social media platforms aims to direct maximum traffic to your website.
Adding an effective call to action to your video will help your target audience to perform the desired action.
Creating persuasive content is important, but it’s also important to boost your video content and increase conversions. Turn visitors into customers by including an explainer video on your landing page or the product page.
This allows prospects to watch a short film that is engaging and entertaining, to learn more about your product.
5. Make The Most Of Trending Topics
You must check out what the top social media marketers are doing and take inspiration from the trends they are following.
You must also keep a close watch and see what your competitors are missing out on. This will help you bridge the gap and form video content with information that your competitors fail to provide.
You should have access to relevant viral content at your fingertips so that you can integrate these real-time technologies to become part of social conversations.
Use popular hashtags and include effective thumbnails to reach different consumer demographics. You must connect your videos to the latest trends.
6. Add The Personal Touch
If you professionally interact with your audience, they may not be impressed with your sales-oriented attitude. You don’t want to reveal to your audience that your only motive is to achieve sales.
You must personalize your videos and be more transparent with your audience. Include behind-the-scenes videos so that your audience can see how people and processes run your brand.
Humanize your video content as it is a great representation of your company. People feel more comfortable when your videos have humanity or entertainment value.
7. Track Engagement
One of the best features of social media videos is that the platforms allow you to track video progress.
It lets you understand what is working and what is not so that you can direct future video marketing efforts accordingly.
Most social media apps have built-in analytics tools like click-throughs, views, and shares, which are reliable indicators of a video’s popularity.
8. The Ease, Cost, And Convenience Of Making Social Media Videos
Another reason for trusting social media channels for your video marketing strategy is the ease and effectiveness of these platforms.
You don’t need expensive gear or software to make videos. All you need is a free online video editor that helps you create and edit trending video styles like demonstrations, live performances, testimonials, and video ads.
You can make videos anytime, anywhere. Video is an inexpensive and durable medium and it is as versatile as it is engaging. Your audience can watch videos on their smartphones allowing them to access video content from anywhere.
Concluding Remarks
Including videos in your social media marketing strategies allows you to produce fast results in a short period and push your brand awareness to new heights.
You can reach audiences, build trust, and get brand recognition through videos posted on channels like Facebook, Instagram, LinkedIn, TikTok, Twitter, etc. You can dynamically display your products and services and attract the right kind of audience attention.
Videos are also shared more than text posts with static images, so they are more likely to stand out from the crowd and reach a wider audience.
If you still haven’t started with your video marketing strategy on social media platforms, now is the perfect time to start.
It doesn’t have to be expensive, but you can use the simplest and the most reliable concepts in your video marketing strategy, which is also the most effective.