If you are wondering whether to invest in personalized merchandise for your business, then you are likely stuck between two schools of thought. On the one hand, you might think it would be good for your brand exposure and make your business look more professional.
On the other hand, you might be worried that it is a waste of time and money and that you are better off spending the money elsewhere. While there are positive and negative attributes of every decision in business, personalized merchandising can be a fantastic route to take with your marketing.
Why? Because it helps you to inspire customer loyalty, increases your brand exposure, generates extra money for your business, and is often cheaper than other marketing avenues. This is what you need to know about the various benefits of branded merchandise for companies.
Increased Brand Exposure
One of the most compelling benefits of branded merchandise is the increased brand exposure it grants your company.
When people receive a branded item – such as custom beanies – they often keep it for years and use it regularly. For instance, a customer might keep a branded tote bag for years, using it daily to carry groceries, books, or other heavy items.
Every time they use that bag, they are exposed to your brand, and whenever someone sees them with the bag, they are exposed to your brand too.
This exposure can be especially beneficial for smaller businesses, helping them build recognition quickly and reach whole new audiences.
Customer Loyalty
Another great benefit of branded merchandise is its impact on customer loyalty.
When your customers receive one of your branded items, they will likely feel appreciated and valued by your company. This appreciation can lead to increased customer loyalty, as people want to expose themselves to brands that make them feel good about themselves.
What’s more, branded merchandise can help build a sense of community among your customers, as people who receive similar items often feel a connection between themselves.
Generation of Additional Revenue
Branded merchandise can also help businesses to generate a significant additional revenue stream. You can easily sell your merch online or in-store, which means you could end up creating a whole new product line that can make your business money.
Additionally, you could use branded merchandise as part of a reward or loyalty program, offering special items to customers who have made a particular number of purchases or have been customers for a certain amount of time.
This program can help incentivize customers to continue doing business with your company, as they know they will receive special rewards for their continued loyalty.
Cost-Effective Marketing
A further benefit of branded merchandise is that it can be a cost-effective form of marketing. Compared to hosting events or investing heavily in SEO or paid ads, branded merchandise is inexpensive, and the return on investment can be huge. Additionally, you can probably get volume discounts when ordering merchandise in bulk, making it an even more cost-effective option.